10 Search Engine Optimization Tips and Secrets

10 Search Engine Optimization Tips and Secrets
By Dave Morrison

A recent research has proved that a huge number of people generally click at the top search results whenever they type in a keyword or they will simply go to another search engine for results. With that in mind each and every business is fighting its way to the top listings as they increase the chances of getting better traffic which is the main aim of search engine optimization. Getting your website listed at the top, doesn't only get you customers but will make your customers trust you as they believe that better ranked sites are the most relevant ones.


With that said, one thing you just can't overlook is the number of sites that are likely to appear each time a related keyword is clicked. To make matters worse, search engines are constantly changing the logarithms they use to rank the websites but the nice thing is that with the follow up of the top tips and secrets, you can take your website to the top list without even employing SEO companies. So, here is a list of the ten secrets and tips that will help you optimize your pages for better ranking;

1.    Keywords you use should be those that you have thoroughly researched on, don't make the mistake of using a keyword because your competitors are using them too. Do make use of such tools like wordtracker; they are great in helping you get the best keywords.



2.    Poor quality content wont keep your visitors, so make it appoint that you only add quality content to your website, make your website interesting while not running away from your keywords.


3.    While getting better ranks is important, far more important is the relevancy tom the keyword, you can get better ranked with vague keywords but that won't keep your visitors coming back.


 4.    Search engines don't need any sites to be submitted, so never get cheated by SEO firms that will promise to submit your site.


 5.    Link farms are just not the way to go, avoid them as they risk your website being banned, other sites might have gotten away with it, but what guarantee do you have that you too might do that? Tom make things worse, search engines have toughened the screening.


6.    Getting multiple backlinks is great but what counts more is the quality of those backlinks, make it a point that when you do hunt for backlinks, get only those that are closely related to your industry and are well known.


7.    Understand that you just can't be on the top list of each and every search engine; they use different logarithms to assign ranks. So, aim at least at the top one and Google is generally the gold standard, it's the first choice of your potential visitors, so rather aim being on their top list.


8.    Use text rather than images as search engines read texts only.


9.    They also can't read flash index which is why you need to go with inert HTML text.


10.    Getting to the top takes time, follow the legal terms and avoid trying to get a quick fix, you might regret it later.

The above 10 search engine optimization tips and secrets will really give you an edge in SEO and help you rank above your competition in the search engines.

Article Source: [http://EzineArticles.com

10 Reasons Why You Should Pay for Search Engine Optimization

By Ant Onaf

Most people who are internet savvy probably would assume it is much easier to do search engine optimization themselves without the need to hire any professional search engine optimization assistance.  In some cases this may work, but in most cases this is an absolute injustice for your web business.  Marketing is an important and viable aspect of any business and without the proper marketing attention a business can easily fail.  The following are 10 reasons why you should hire a professional search engine optimization consultant or SEO company.

Search Engine Optimization Takes Time, Effort, & Dedication

It takes an extreme amount of time, effort, and dedication to successfully complete a search engine optimization campaign.  Search engine optimization consultants and companies usually have dedicated time to work on your search engine optimization project, thus giving you a controlled and managed search engine optimization campaign.  Large companies as well as many small companies can provide your search engine optimization campaign the SEO effort and architecture it needs.  Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline you can easily get sidetracked.  Additionally, progress for your search engine optimization campaign can take time to see any results, this fact can lessen your motivation to complete your own do-it-yourself search engine optimization campaign.


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SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

The available SEO tools are ever-changing, but most skilled SEO's have a suite of SEO tools which they keep up with and use to execute reports and other processes, such as keyword research, keyword density reports, keyword competition reports, traffic reports, etc.  Like any profession you need the necessary tools and essentials to get the job done, the experienced use of SEO tools will aid in any SEO campaign.  Professional SEO consultants and companies create SEO strategies and roadmaps to successfully market client websites, this strategic roadmap outlines in detail the planned effort to market clients' websites.  SEO strategy is essential for any SEO campaign.  Having an experienced SEO professional on your side is always ideal.  Experienced SEO's stay up to date with the latest SEO trends and news.  By having an experienced SEO your website can impressively gain ranking within a short time and much more effectively, providing greater Return on Investment (ROI).

Search Engine Optimization Is Not Easy

Search engine optimization is not simple, it's not just starting a website and throwing around hundreds or thousands of links.  Those days of search engine optimization are gone.  It is now more about strategy, method, and architecture.  Search engine optimization is a form of engineering these days.  True search engine optimization engineers stay up to date with search engine algorithm and search marketing.  Knowing the trends is important, but that doesn't necessarily mean following trends, true search engine optimization engineers use experience, skill, historical methods, and best practices to successfully market websites.  Researching trends and not just following trends is very important, a good search engine optimization engineer uses good judgment, to know what methods work and what is borderline unethical or useless methods.

SEO Services Do Not Have to be Very Expensive

Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc.  Shop around for SEO Services which match your marketing budget and needs.  Do not settle for the first bidder, compare the first bidders' rate against other SEO companies and consultants rates.  Contact various SEO consultants and SEO companies to receive a free custom quote.  Negotiate the SEO rate and services until it fits your budget and needs.  Get yourself a fair and honest deal that you are satisfied with.

Search Engine Optimization Can Take Your Website to New Heights

It's no secret that having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic, if you rank for the right keywords.  Search engine optimization can excel your website through the ranks and land your website in the top search results for virtually any keyword of your choosing.  It is important that the search engine optimization company or consultant you choose targets top search results for all 3 major search engines (Google, Yahoo, & MSN).  By having top search results in all 3 major search engines for a popular search term you are surely going to increase website sales and exposure.

Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

Most online businesses and services invest in professional and experienced SEO services.  The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaign.  By having professional and experienced SEO's working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services.  It is always imperative to stay one step ahead of your competition and it's more likely you will do so with the aid of professional and experienced SEO services. 

Search Engine Optimization Gets You the Best Bang for Your Buck

When you compare search engine optimization with other media advertising efforts such as print advertising, television commercial advertising, and radio broadcast advertising then search engine optimization gives the best bang for your buck.  While other advertising methods can cost hundreds of thousands for advertising, search engine optimization cost peanuts compared to these other advertising methods.  Let's say you spend $25,000 for a full search engine optimization campaign and you spend (let's say) $100,000 for a television commercial ad which runs for 1 full week at prime time (I know that ad is a whole lot more than that, but this is just an example).  The search engine optimization campaign is much cheaper and the return on investment is much greater for the search engine optimization campaign.  Why?  Because the search engine optimization campaign has a broader reach, it can reach anyone across the globe, while the TV commercial ad is specific for local or nation broadcasting within their network.  Secondly, the search engine optimization campaign is much more targeted and relevant to the customer needs, because the customer actually initiated the search and was looking for you, while the TV commercial ad is an interruption to the customers viewing program and the customer is more likely to ignore the commercial ad, especially if it does not entice them.

SEO Services Can Help Increase Business Sales Drastically

Increasing business sales have never been easier.  If you have a brick & mortar which sales goods, then it is advised that you also have an online store to sale your goods as well.  Having an online business while investing in professional and experienced SEO services will help your business expand and grow drastically.  Like any sound business decision, as a business owner you are always looking for new ways to monetize, expand, and stay ahead of competition, SEO services for your online business is the perfect solution for getting this done. 

Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period

Professional search engine optimization services can get your website ranked in a shorter time than trying to do it yourself.  With the aid of professional and experienced search engine optimization your website can rank within the search engines within weeks, maybe even days.  Finding the right professional with the skill level you need can be quite rewarding.

Treat Your Website Like a Business

If your website is going to be a part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional search engine optimization services.  Good business sense is to outsource or employ others to complete day to day task and projects such as search engine optimization and search engine marketing, so you can have more time to concentrate on running a successful business.  Many businesses fail due to the do-it-yourself model.  Doing things yourself is 'okay' if the task you are performing is your profession or relates directly to your business service, but trying to do things yourself because its your hobby, interest, or saves you money can be damaging to your business, as you need to treat your website like a business and only seek professional and experienced assistance for your business needs.

I highly encourage that any true website owner who is interested in reaching top search results seriously consider professional and experienced SEO services for a full search engine optimization campaign.  SEO services may be an expensive advertising avenue, but as we discussed above it is much cheaper than its other advertising counterparts and the reward is much greater.  Search engine optimization has long been a mystery to many people and is foreign to some, but with the help and aid of professional and experienced SEO services you will easily increase website sales, traffic, and exposure.  If you employ the right search engine optimization company or consultant I can almost guarantee you will have a rewarding experience and will not regret it.

Ant Onaf is the owner & founder of AntOnaf.com ( http://www.antonaf.com), a provider of professional and quality   SEO services.  AntOnaf.com offers affordable   search engine optimization services as well as custom SEO packages to fit your marketing needs.  Ant Onaf ingenuity, dedication, and passion for internet marketing & technology has made him an monumental icon across the World Wide Web.

Article Source: [http://EzineArticles.com

Search Engine Optimization Tips

By Daniel F O'Connor

How is your website optimized? Is it set up to be spidered by the search engines, or have you been letting things slide recently?

I'm forever looking at websites and grumbling to myself about how much better they could be. Always looking at things like title tags and wondering why the webmaster couldn't be bothered to do just a bit more to make it more attractive to the search engines.

But that's the way it goes, isn't it? Before I point out the proverbial HTML splinter in Website X's eye, maybe I should first get the beam out of my site's eye. It's always difficult to be objective about things we're close to.

I'm going to give you a couple of really easy tips to help the SEO (search engine optimization) of your website.

SEO is what will help your site get good rankings when people go looking for things on Google, Yahoo and the rest. It could make the difference between someone skipping right over your site (or even not seeing it, because they don't go down the list far enough to reach you), and getting a click through to your site.

1. Give your website pages titles the search engine 'spiders' can understand

I'm as guilty of this as anyone. Which do you think a search engine will rate more highly when it's performing a search for the phrase 'marketing newsletter':

A) websiteX.com/marnews.html

or

B) websiteY.com/marketing-newsletter.html?

I know, I know, how obvious does that sound? But it's something I didn't get around to changing on my site until recently. It'll be a bit time consuming and boring changing however many page titles you have, but do this for your website, too. It's worth it.

2. Think about Metatags

Metatags are not the be-all and end-all of SEO, but are still important enough to spend time on. One of the many jobs they do is to tell search engines how to show your site when it appears in the results pages.

The 'description' tag helps with this. Take how eBay is displayed in Google's results. The top line is the clickable link. What's beneath that is the title. In eBay's case, it says 'Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on...' Sounds like a good description of the site, right?

Even so, the last bit of eBay's description gets chopped in full flow. You only have around 100 characters to state your case before the Ellipsis of Death cuts you off and I also have been guilty of ignoring that in the past.

My site's description tag used to go on and on (and on) about what I did, what services I offered, desperately trying to stuff in as many keywords as possible. And, inevitably, it got chopped off half-way through my big sales pitch.

Not only was it too long, it was incredibly annoying! I wrote it to focus on the word 'copywriter' and get noticed by the search engines, but overdid the persistence factor! Check out my website - link below - to see how I've written it now.

This is the HTML you need to to write your description tag. Don't forget to add '' brackets around everything:

META NAME="DESCRIPTION" CONTENT="Your content goes in here."

Happy SEO-ing.

Daniel O'Connor is a top freelance marketing copywriter in the UK.
See his satisfaction-guaranteed website's [http://www.daniboy.com/aboutdaniboy.html]copywriter profile

He's worked for some of the biggest companies in the world -- including NTT and Mitsubishi Electric, not to mention the 1998 Olympic Winter Games -- as well as some of the smallest.

And he can do a job for you, too.

Daniel is supremely qualified at explaining complicated things in a simple way. There's nothing you can throw at him that he won't have dealt with before.

Because it's all about one thing: the words. The right words for you and your business.

Blog articles. SEO for websites. Direct marketing. White papers. Flyer advertising. You want words? Get in touch right now, because Daniel O'Connor has what you need.

Want to try out his writing before getting in touch? Check out his [http://www.daniboy.com/ezinesignup.html]free business ezine

See this article in its original context and many others by going to the Articles section of Daniboy's website.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips&id=1387587] Search Engine Optimization Tips

Search Engine Optimization Tips to Boost Your Ranking

By Stephen Ng P

The Internet is filled with tons of Search Engine Optimization Tips. The importance in getting free web traffic through an organic search has caused immense interest on the subject Search Engine Optimization.

Website optimization is an on-going process since the search engine algorithm is subject to changes whenever bad practice SEO professionals are able to abuse it. However at this point in time, on-page and off-page optimization are the crux in getting a website ranked well with the search engines.

* Search Engine Optimization Tip - On-page Factors

These are criteria that are incorporated in the content of a web page. Web page optimization starts here and since it is subjected to human manipulation, off-page factors are deemed more important. However, that is not to say that on-page factors are not important at all. If you were to compare a web page that is not optimized at all as compared to another that has been optimized, the answer will be obvious!

On-page can be further separated into visible and those that are non-visible to an online visitor. The recent buzz on the Internet is that visible on-page factors are more important as compare to the latter since website is build for human consumption.

What a human visitor can't see is deemed to be useless and might be subjected to search engine manipulation. Non-visible on-page factors are meta-tags, which are good breeding ground for Spam is getting less vote of confident from the search engines.

* Search Engine Optimization Tip - Off-page Factors

Off-page factors are back links and more back links! The idea might sound simple to you but the actual process of acquiring those links is a tedious and time-consuming process. With this problem on hand, many software have started to appear on the Internet to address this tedious process, which I am skeptical. However that does not stop my search for such powerful software.

The rate of acquiring these back links is important as well. Search engine is careful with website that acquire tons of back links over night and deem this action as link Spam. Therefore it is a good practice to implement a link strategy to obtain those precious back links at a steady and constant rate.

Back link is important since each and every back link is a vote of confidence on your website. Equally important is the source of that back link. If your site is on dog shampoo, a back link from a site that is selling watches will be deem of less important by the search engine.

Finally if the back links are from like minded nature of business, the more the merrier! The subject of link management is delicate subject and it might be a good idea if you could read a book on it.

Stephen Ng blogs about how to [http://www.makemoneymall.com]make money easy online and make money tips. Using a combination of AdSense and Affiliate Programs, money making opportunities and ideas is limited ONLY by your creativity. Affiliate marketing is your best online business.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips-to-Boost-Your-Ranking&id=2570739] Search Engine Optimization Tips to Boost Your Ranking