Thursday, May 6, 2010

Free Search Engine Optimization Tips - Why Your Website Needs Backlinks and How to Get Them

By Keith Garrow

There are many aspects to search engine optimization and much discussion about the merits of different approaches, but there is little disagreement about the importance of getting links to your site.

It is generally accepted that when a search engine is asked to search for something, it first of all sifts through its vast database of known websites to find which ones are relevant to the term entered, and then presents all the results in order of importance.

It is how a search engine judges importance that leads us to the subject of links. Google is a search engine that values good websites, and by good I mean quality ones full of useful information and advice. The Google guys want to see a web full of sites that offer things people want.

So they make the understandable assumption that if a site is a good one, other websites will link to it to improve their own visitors' experience. A site with lots of links going to it from other sites will therefore be taken to be one of some authority in its chosen area.

Important sites in the eyes of Google are those with lots of links pointing to them from other sites, so these are the ones that the search engine will put at the top of its results pages. We all want our sties to be at the top of the search results because that is the way to get lots of free website traffic. For your site to be up there where everyone will click on it, you therefore need to get lots of links pointing to it.

An important detail when it comes to links is that all links are not equal in the eyes of Google. A link from a site that Google considers to be an authority is worth much more than a link from a site it considers to be unimportant. Similarly, links from sites with a similar theme to your own are worth more than links from ones completely unrelated.

There are many ways to get links to your site, one of the most common ones being link exchange. This is the process of contacting other webmasters who have similar sites to your own, adding a link to their website and asking them if they would be prepared to link back to yours. This is a mutually beneficial arrangement which lots of webmasters are happy to participate in.

You need to organise your links carefully to ensure that you get the most benefit from them. 'Pagerank' is Google's rough measure of a page's importance and you can check the pagerank of any web page by downloading Google's toolbar and using the pagerank function on that. In the same way the links to your site increase your site's importance (or pagerank) links going out from your site will 'leak' a little bit of pagerank too, so you need to manage this carefully.

The best way is to organise all your outgoing links into new directory pages, so that you do not lose any pagerank from your existing and main web pages by putting any links there.

Set up a main link directory page with different categories on it, then have sub pages within this which contain the actual outgoing links for each different category of website. When you are arranging for other webmasters to link to your site, the links should be directed to a variety of pages, but mainly your home page.

This process can take a lot of time, but it can bear magnificent fruit. There are also various tools available that can help you speed up and manage this process.

Check out the author's website for recommendations for the most effective link building [http://www.keithgarrow.com/how-does-search-engine-optimization-work.html ]SEO Tools. Keith Garrow is an artist who set up his first website to promote his paintings and learned by experience how to create a site that now achieves top rankings on Google for all his main search terms. His website provides a detailed guide to search engine optimization, as well as advice on [http://www.keithgarrow.com/review-web-host.html]web hosts and how to create a website.

Article Source: [http://EzineArticles.com/?Free-Search-Engine-Optimization-Tips---Why-Your-Website-Needs-Backlinks-and-How-to-Get-Them&id=2396388] Free Search Engine Optimization Tips - Why Your Website Needs Backlinks and How to Get Them

Search Engine Optimization Tips

By Daniel F O'Connor

How is your website optimized? Is it set up to be spidered by the search engines, or have you been letting things slide recently?

I'm forever looking at websites and grumbling to myself about how much better they could be. Always looking at things like title tags and wondering why the webmaster couldn't be bothered to do just a bit more to make it more attractive to the search engines.

But that's the way it goes, isn't it? Before I point out the proverbial HTML splinter in Website X's eye, maybe I should first get the beam out of my site's eye. It's always difficult to be objective about things we're close to.

I'm going to give you a couple of really easy tips to help the SEO (search engine optimization) of your website.

SEO is what will help your site get good rankings when people go looking for things on Google, Yahoo and the rest. It could make the difference between someone skipping right over your site (or even not seeing it, because they don't go down the list far enough to reach you), and getting a click through to your site.

1. Give your website pages titles the search engine 'spiders' can understand

I'm as guilty of this as anyone. Which do you think a search engine will rate more highly when it's performing a search for the phrase 'marketing newsletter':

A) websiteX.com/marnews.html

or

B) websiteY.com/marketing-newsletter.html?

I know, I know, how obvious does that sound? But it's something I didn't get around to changing on my site until recently. It'll be a bit time consuming and boring changing however many page titles you have, but do this for your website, too. It's worth it.

2. Think about Metatags

Metatags are not the be-all and end-all of SEO, but are still important enough to spend time on. One of the many jobs they do is to tell search engines how to show your site when it appears in the results pages.

The 'description' tag helps with this. Take how eBay is displayed in Google's results. The top line is the clickable link. What's beneath that is the title. In eBay's case, it says 'Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on...' Sounds like a good description of the site, right?

Even so, the last bit of eBay's description gets chopped in full flow. You only have around 100 characters to state your case before the Ellipsis of Death cuts you off and I also have been guilty of ignoring that in the past.

My site's description tag used to go on and on (and on) about what I did, what services I offered, desperately trying to stuff in as many keywords as possible. And, inevitably, it got chopped off half-way through my big sales pitch.

Not only was it too long, it was incredibly annoying! I wrote it to focus on the word 'copywriter' and get noticed by the search engines, but overdid the persistence factor! Check out my website - link below - to see how I've written it now.

This is the HTML you need to to write your description tag. Don't forget to add '' brackets around everything:

META NAME="DESCRIPTION" CONTENT="Your content goes in here."

Happy SEO-ing.

Daniel O'Connor is a top freelance marketing copywriter in the UK.
See his satisfaction-guaranteed website's [http://www.daniboy.com/aboutdaniboy.html]copywriter profile

He's worked for some of the biggest companies in the world -- including NTT and Mitsubishi Electric, not to mention the 1998 Olympic Winter Games -- as well as some of the smallest.

And he can do a job for you, too.

Daniel is supremely qualified at explaining complicated things in a simple way. There's nothing you can throw at him that he won't have dealt with before.

Because it's all about one thing: the words. The right words for you and your business.

Blog articles. SEO for websites. Direct marketing. White papers. Flyer advertising. You want words? Get in touch right now, because Daniel O'Connor has what you need.

Want to try out his writing before getting in touch? Check out his [http://www.daniboy.com/ezinesignup.html]free business ezine

See this article in its original context and many others by going to the Articles section of Daniboy's website.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips&id=1387587] Search Engine Optimization Tips

Search Engine Optimization Tips For Your Blog

By MJ Schrader

No longer is Search Engine Optimization (SEO) limited to websites. This process of improving both quantity and quality of traffic is also available for your blog. It produces a natural or organic flow of search engine results and helps your blog move up in ranking. Here are some things that will help improve your SEO.

What blog format are you using?

While there are other blog platforms, WordPress is very friendly for SEO. Search Engines do not like other blog platforms as much. This means that for your blog posts to get the best chance with Search Engines you want WordPress.

Are you using keywords?

Use a Keywords Tool to find terms related to your niche. You might be surprised to learn some of the terms people are looking for in your niche. It may not be terms you expected, plus you may find alternative ideas. After you find a keyword or two that works, be sure to use the keyword a few times in a post, while being careful not to overdo it.

Do you have back links?

Links and back links are great for SEO. You can ask other blogs and websites to link back to your blog; however, getting these links is not always easy. You can offer to exchange links which could give them incentive.

The best way to get more links is by commenting on other blogs related to your subject and include your blog link. Make quality comments which will help bring traffic to your blog. You can also make comments on forums and add a link to your site.

Is your content useful?

Blog readers expect regular content and useful related content, the search services like the same type content as well. Your blogs will get better ratings for recent content. Content also gives your readers reasons to visit your blog. Quality content will give readers more reason to post a link to your site.

Are you updating regularly?

Search engines like fresh content. Make certain to add quality posts that use the keywords related to your blog. This gives the engines a reason to help your ratings. They like blogs that update frequently and regularly.

When should you start?

Blogging with WordPress is simple to use. It is search engine friendly and search engines like it, so they are very willing to add your posts to searches. When you use keywords, search engines will recommend your posts to people who are searching for those terms. All of this means more visitors to your site. If you are selling something, more traffic means more potential buyers, so the sooner you get started the better.

Are you wondering how to get started online? Or need a little how to help?

You can find friendly, easy step by step guides and videos here.

MJ Schrader has a goal of "making your inner rockstar shine in your online business and life" which is reflected in her amiable and instructional forms.

Make your inner rockstar shine and visit http://RockstarGuideBooks.com today.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips-For-Your-Blog&id=4017582] Search Engine Optimization Tips For Your Blog

Free Traffic Using Basic Search Engine Optimization Tips

By Varun Pratap

Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers.

They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words. If you just take out some time and notice 80% of time sites are not properly optimized.

You see, a properly optimized website, is like a magnet to search engines and attracts Website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site was properly optimized, your site shows up in the first few positions of the search results and gets the click-thru from the searcher.

Your Basic SEO(Search Engine Optimization) works on these parameters. If you get just some of them right, You'll be able to rank far better than Sites which are not using these parameters.



Keyword Density (How many times you should repeat your keywords on your pages)

Keyword Prominence (Where you should place your keywords on your pages)

Link Density

Link Prominence

Using h1 and h2 tags AND what they are

Using meta keywords AND what they are

The number of internal links on web page

The number of external links on web page

The age of website

Now You can use Free Tool like rel=nofollow http://www.goodkeywords.com to analyze all of these parameters.

The main question is how to analyze. You know, In personal Development There is something Called Modeling. In which You model yourself from the Successful Person.

This is exactly what you need to do with Good Keywords. Use it to Analyzer your competition.

Check out the top 5 sites in Google for your keyword.
Open Good Keywords WebPage Explorer.
Input the URL for your competition
Here you'll be able to see Different Views on that Webpage i.e. Text, HTML code, Keywords used etc.

Well this is exactly what you need. Now With other tools in Good Keywords you can check the site's Link popularity. Try it, it's one of the best tools around.

Anyways lets start the process of SEO-ing Your Webpage

Put your main keyword, and secondary keywords in your Keywords Meta tag. No more than 7-8 keywords should be placed.
Put your Description loaded with secondary keyword and Main keywords in Description Meta Tag.
Put a Good descriptive Benefit with Keywords in your Title Tag.
You can use any Keyword density your article/text allows you to.

Link to one of the good Site related to that article with your keywords in it.
Search for Link partners. Use your Main and Secondary keywords in Incoming Links.

Link back to your home page with main keyword.
I hope You'll keep these simple tips in mind and Enjoy Free Traffic.

Free Report : Simple Step By Step method to Create Profitable Websites and Blog at http://www.imbasics.com

Article Source: [http://EzineArticles.com/?Free-Traffic-Using-Basic-Search-Engine-Optimization-Tips&id=366855] Free Traffic Using Basic Search Engine Optimization Tips

Search Engine Optimization Tips and Tricks

By Junaid Ashraf Mianoor

Search Engine Optimization, popularly known as SEO these days, is the process of improving your website so that it achieves a higher ranking in a search engine search result. It is one of the most practical and effective marketing strategies now. Knowing the tips and tricks of this aspect of internet technology can help you and your business succeed. The following are some useful tips.

Place navigational links in all web pages. You should allow a search engine to locate all your pages. Search engines look for html link tags. Therefore you should refrain from placing flash or JavaScript navigation links or images on your site.

Provide relevant content. Put as many appropriate and relevant contents as you can in order to have a higher chance at ranking better. People who search for products on a website do price comparisons and research first. So therefore you should include features and contents that will attract the searcher. Once the searcher is impressed, he/she will stick to your website and eventually buy your product.

Place keywords in your text. To improve your web site, you should employ keywords that are related to your field in all your text contents. This will enable search engine spiders to detect them thus giving your website a good chance at ranking higher. However you must not place excessive keywords. Doing so will just be a waste. What's important therefore is consistency and balance in using keywords.

Employ related words and phrases in Meta tags, titles, and headers. This will result in an extensive and consistent range of keywords in your website. More than any other aspect in your website, search engines give a lot of weight on page titles, text, and header meta tags.

Maintain a consistent order or sequence of your keywords. Shifting to another order or sequence of a term or phrase may affect the consistency and balance of your website and may lower your rank in a search engine.

Employ keywords in your file names. Always remember that this is a vital key also in achieving a higher rank in the search results. Use underscore between keywords. This will have a better chance of being detected by search engines. The keywords should best describe the contents of your webpage.

Use keywords in your links. In placing links in your website, use keywords that best describe the webpage link. This will enable the advanced search engines to detect the content of the link.

Submit your website to relevant and widely used sources. Yahoo.com, Zeal.com, and DMOZ.org are some of the most popular manually edited internet directories and are frequently used by widely known search engines such as AltaVista, LookSmart, Google, and Yahoo. Remember also to follow the submission rules of these internet directories to avoid being rejected.

Search engine optimization is the new trend in sales and marketing these days. Following the tricks and tips mentioned will make your website a top business or product site. Gone are the days when we had to spend big amounts on marketing and promoting our products.

Junaid Ashraf is a [http://www.junaid.biz/]SEO Specialist and [http://www.freelancewebsitedesigner.info/]Freelance Website Designer who specializes in making search engine optimized websites. Read his seo blog at: http://www.junaid.biz/blog/

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips-and-Tricks&id=1093768] Search Engine Optimization Tips and Tricks

Search Engine Optimization Tips

By David Lambert

For websites, their ranking on the main search engines is one of the most crucially significant factors. Why this is so central is because when websites rank high on the search engines, there is a torrent of targeted web traffic from visitors, totally free, who are looking for information or products.

So, it goes without saying that all those kinds of activity that might hurt a website's chance of achieving a top search engine position must be avoided at all expenses; avoiding those kinds of actions is a very important search engine optimization practise. Here are a number of issues that websites should avoid, at any cost, if they really wish to optimize their rankings with the most important search engines.

Tip #1 Don't Spam

No major search engine indexes websites for too long, if they are found to engage in spamming. What's more, from time to time, search engines refine the way they delineate "search engine spam", so it would be valuable, both as a visitor and a website administrator, to educate yourself and stay updated with the definition of spamming by the major search engines.

Search engines frequently blacklist websites that spam, which means you don't get off by just not getting indexed but you might also knowledgeable get your website blacklisted forever. Just build many pages of good, valuable, non spammy content, apply the basic on-page search engine optimization techniques and you will be safe.

Tip #2 Don't Use Frames

It's a good search engine optimization habit to avoid using frames.Search engine spiders spidering the web do not react well to websites using frames and often miss many of the pages that are listed within the website.

Tip #3 Don't Have Pages Under Construction

Make sure when you submit your URL to the search engines to get indexed, that you do not have pages still under construction. Search engines as a law don't like to index pages that are yet under construction. So, always finish them before you submit your websites for indexing. Also, never use the phrase "Under Construction" on your pages that are incomplete It does not create a good impression.

Tip #4 Never use devious Tricks like hidden Text

Do not use hidden text stuffed with keywords to try and increase your SE rankings. Search engine Optimization has to be natural, don't fill your pages with keywords making them unreadable, the search engines will ban your site in no time.

It may not be apparent to your visitors that you are using invisible text or keyword stuffing, but the search engine spiders will discover it easily. Play safe and fair and at all times, use natural search engine optimization, go by the rules and look for long term success.

These are just a few of the most oft-used suggestions to keep your web pages indexed by the search engines. Though, these rules are not complete. There are others that also matter a lot.

Learn all the other important tips from SeoMadeEasy [http://seomadeeasy.net], the FREE, easy, step-by-step 90 page illustrated SEO guide. Download it NOW at [http://seomadeeasy.net]

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips&id=530731] Search Engine Optimization Tips