10 Reasons Why You Should Pay for Search Engine Optimization

By Ant Onaf

Most people who are internet savvy probably would assume it is much easier to do search engine optimization themselves without the need to hire any professional search engine optimization assistance.  In some cases this may work, but in most cases this is an absolute injustice for your web business.  Marketing is an important and viable aspect of any business and without the proper marketing attention a business can easily fail.  The following are 10 reasons why you should hire a professional search engine optimization consultant or SEO company.

Search Engine Optimization Takes Time, Effort, & Dedication

It takes an extreme amount of time, effort, and dedication to successfully complete a search engine optimization campaign.  Search engine optimization consultants and companies usually have dedicated time to work on your search engine optimization project, thus giving you a controlled and managed search engine optimization campaign.  Large companies as well as many small companies can provide your search engine optimization campaign the SEO effort and architecture it needs.  Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline you can easily get sidetracked.  Additionally, progress for your search engine optimization campaign can take time to see any results, this fact can lessen your motivation to complete your own do-it-yourself search engine optimization campaign.


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SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

The available SEO tools are ever-changing, but most skilled SEO's have a suite of SEO tools which they keep up with and use to execute reports and other processes, such as keyword research, keyword density reports, keyword competition reports, traffic reports, etc.  Like any profession you need the necessary tools and essentials to get the job done, the experienced use of SEO tools will aid in any SEO campaign.  Professional SEO consultants and companies create SEO strategies and roadmaps to successfully market client websites, this strategic roadmap outlines in detail the planned effort to market clients' websites.  SEO strategy is essential for any SEO campaign.  Having an experienced SEO professional on your side is always ideal.  Experienced SEO's stay up to date with the latest SEO trends and news.  By having an experienced SEO your website can impressively gain ranking within a short time and much more effectively, providing greater Return on Investment (ROI).

Search Engine Optimization Is Not Easy

Search engine optimization is not simple, it's not just starting a website and throwing around hundreds or thousands of links.  Those days of search engine optimization are gone.  It is now more about strategy, method, and architecture.  Search engine optimization is a form of engineering these days.  True search engine optimization engineers stay up to date with search engine algorithm and search marketing.  Knowing the trends is important, but that doesn't necessarily mean following trends, true search engine optimization engineers use experience, skill, historical methods, and best practices to successfully market websites.  Researching trends and not just following trends is very important, a good search engine optimization engineer uses good judgment, to know what methods work and what is borderline unethical or useless methods.

SEO Services Do Not Have to be Very Expensive

Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc.  Shop around for SEO Services which match your marketing budget and needs.  Do not settle for the first bidder, compare the first bidders' rate against other SEO companies and consultants rates.  Contact various SEO consultants and SEO companies to receive a free custom quote.  Negotiate the SEO rate and services until it fits your budget and needs.  Get yourself a fair and honest deal that you are satisfied with.

Search Engine Optimization Can Take Your Website to New Heights

It's no secret that having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic, if you rank for the right keywords.  Search engine optimization can excel your website through the ranks and land your website in the top search results for virtually any keyword of your choosing.  It is important that the search engine optimization company or consultant you choose targets top search results for all 3 major search engines (Google, Yahoo, & MSN).  By having top search results in all 3 major search engines for a popular search term you are surely going to increase website sales and exposure.

Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

Most online businesses and services invest in professional and experienced SEO services.  The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaign.  By having professional and experienced SEO's working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services.  It is always imperative to stay one step ahead of your competition and it's more likely you will do so with the aid of professional and experienced SEO services. 

Search Engine Optimization Gets You the Best Bang for Your Buck

When you compare search engine optimization with other media advertising efforts such as print advertising, television commercial advertising, and radio broadcast advertising then search engine optimization gives the best bang for your buck.  While other advertising methods can cost hundreds of thousands for advertising, search engine optimization cost peanuts compared to these other advertising methods.  Let's say you spend $25,000 for a full search engine optimization campaign and you spend (let's say) $100,000 for a television commercial ad which runs for 1 full week at prime time (I know that ad is a whole lot more than that, but this is just an example).  The search engine optimization campaign is much cheaper and the return on investment is much greater for the search engine optimization campaign.  Why?  Because the search engine optimization campaign has a broader reach, it can reach anyone across the globe, while the TV commercial ad is specific for local or nation broadcasting within their network.  Secondly, the search engine optimization campaign is much more targeted and relevant to the customer needs, because the customer actually initiated the search and was looking for you, while the TV commercial ad is an interruption to the customers viewing program and the customer is more likely to ignore the commercial ad, especially if it does not entice them.

SEO Services Can Help Increase Business Sales Drastically

Increasing business sales have never been easier.  If you have a brick & mortar which sales goods, then it is advised that you also have an online store to sale your goods as well.  Having an online business while investing in professional and experienced SEO services will help your business expand and grow drastically.  Like any sound business decision, as a business owner you are always looking for new ways to monetize, expand, and stay ahead of competition, SEO services for your online business is the perfect solution for getting this done. 

Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period

Professional search engine optimization services can get your website ranked in a shorter time than trying to do it yourself.  With the aid of professional and experienced search engine optimization your website can rank within the search engines within weeks, maybe even days.  Finding the right professional with the skill level you need can be quite rewarding.

Treat Your Website Like a Business

If your website is going to be a part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional search engine optimization services.  Good business sense is to outsource or employ others to complete day to day task and projects such as search engine optimization and search engine marketing, so you can have more time to concentrate on running a successful business.  Many businesses fail due to the do-it-yourself model.  Doing things yourself is 'okay' if the task you are performing is your profession or relates directly to your business service, but trying to do things yourself because its your hobby, interest, or saves you money can be damaging to your business, as you need to treat your website like a business and only seek professional and experienced assistance for your business needs.

I highly encourage that any true website owner who is interested in reaching top search results seriously consider professional and experienced SEO services for a full search engine optimization campaign.  SEO services may be an expensive advertising avenue, but as we discussed above it is much cheaper than its other advertising counterparts and the reward is much greater.  Search engine optimization has long been a mystery to many people and is foreign to some, but with the help and aid of professional and experienced SEO services you will easily increase website sales, traffic, and exposure.  If you employ the right search engine optimization company or consultant I can almost guarantee you will have a rewarding experience and will not regret it.

Ant Onaf is the owner & founder of AntOnaf.com ( http://www.antonaf.com), a provider of professional and quality   SEO services.  AntOnaf.com offers affordable   search engine optimization services as well as custom SEO packages to fit your marketing needs.  Ant Onaf ingenuity, dedication, and passion for internet marketing & technology has made him an monumental icon across the World Wide Web.

Article Source: [http://EzineArticles.com

How To Choose A Search Engine Optimization Company

By Brian Ortiz

Search Engine Optimization Philosophy

This is arguably the most critical factor when deciding which company to work with to improve your online business or brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine optimization techniques or "white hat" methods will ensure that you minimize the potential risk of being dropped, removed, penalized, deleted, or banished from the search engines.  Nobody enjoys waking up glassy eyed to the unfortunate reality of being "Google sacked" for breaking or bending the search engines' implicit rules or explicit terms of service. 

Search Engine Optimization Methodology / Specific Expertise

Can your expert SEO Company only optimize static websites constructed in basic HTML? An upstanding SEO company will have experience working with websites in all the common programming languages and technologies, PHP, ASP, ASPX, HTML, Cold Fusion, Flash etc.

Does your SEO Company have experience optimizing both static and dynamic websites? Can your SEO Company optimize using various e-commerce packages and interfaces such as Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, Volusion?

Depth Of Optimization / Piecemeal Services

The most basic search engine optimization companies around don't actually perform search engine optimization at all- they are merely submission services which either manually or automatically submit your site to various search engines or directories. Submission companies are typically very inexpensive since no actual coding, linking, or content development takes place on your actual website. Typical pricing runs around $19.95 to $399 per month for these submission type services.

A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing keywords, building links, and adjusting / writing fresh content for your site. They also may do a pinch of off-site optimization, such as press releases, article submissions, and blog writing. Typically, firms of this middle level range charge between $399 and $850 per month. 

The highest level search engine placement firm performs the duties described for mid level optimization companies, but also is responsible for conversion tracking and analysis. The emphasis on off-site optimization is also much greater and time consuming. This means that high level optimization firms are essentially responsible for discovering what is working and what is not working throughout the entire customer experience - from initial search through conversion. More man hours per month also means a higher fee that search engine firms must charge to cover their costs. The usual pricing range for these firms' are $850.00 all the way up to $10,000 per month, but on average, you'll be looking at fees above the $1,000 a month range.

A piecemeal marketing company is one that treats various parts of an optimization campaign as separate entities. For example, an optimization company may charge distinct fees only for "linking" or "content construction." This piecemeal approach can be detrimental. Successful optimization is the synergy of multiple efforts on multiple fronts, sometimes simultaneous, and sometimes in succession. Piecing together different aspects of an optimization campaign typically reaps poorer results than a comprehensive strategy.

System Of Evaluation / Reporting

The majority of search engine optimization companies cringe at the thought of empowering their clients to evaluate their work. An ethical search engine optimization company does the opposite. There are four tools we recommend using in tandem to evaluate a search engine optimization company's work / performance.

1.    Real Time Statistics / Conversion Analysis Software

Being able to see traffic gains and conversions in real time can be a useful window in evaluating how your SEO Firm is performing.  Having the ability to see who is coming to your site, from what search engines they are coming from, and the exact keyword phrase used within the search query is an essential tool.

2.    Positioning or Visibility Reports

Being emailed bi-weekly positioning reports on the specific keywords that you are interested in ranking highly for can be incredibly useful.  A visibility percentage, which is the percentage of people that are finding you for keywords that are important for your business - on the Major Search Engines - Google, Yahoo, AOL, and MSN is also important. Make sure your firm doesn't overdue the automated search engine queries however, the search engines may consider this spamming their databases.   

3.    Alexa Rating:

You can download the Alexa Toolbar right now from alexa.com.  This gives you a solid summary of the general traffic trend over the last three months for your website when compared to other existing sites.  If you have a brand new website, odds are you will not even have an alexa rating or visible data at all. The alexa rating also shows you, in general terms, how your website stacks up- traffic wise- in comparison to your competitors or industry affiliates. The lower your alexa rating the more traffic your site is generating when compared to other sites in the alexa universe. Please note, if your site has an alexa rating of "1" this doesn't mean you are the most visited site on the internet- it most likely means you are operating a Yahoo Store- in such a case, it is identifying Yahoo's overall traffic, and not your individual site. A general tool like this can give you a quick overall impression of traffic growth and trends. Be careful though, the numbers are generalities (similar to the television Nielsen Ratings) and not absolute figures.

4.    Google PageRank

You can download the Google Toolbar right now by going to google.toolbar.com.  Click on the options tab and check off the "display PageRank" measure.  You will be able to see how Google is rating the importance of your site on a scale of 0-10.  As an optimization company proceeds with your campaign you can check periodically to see how the number is increasing.  The typical website might see a PageRank increase of one to two points over the course of an optimization campaign. Keep in mind that it is easier to increase your PageRank at the lower ends of the spectrum. As you approach higher PageRanks it becomes more difficult for your rating to balloon.

Due Diligence: Corporate Goals / Industry And Keyword Research

How does the SEO Company you are considering perform its up front legwork regarding your organization, industry and corporate goals?  Do they ask questions about:

What your corporate goals (both short and long term) are, your industry, your competition. What keywords are currently working for you? What PPC (Pay Per Click) words are currently effective? What PPC engines (Adwords, Overture, MSN/Live) are currently effective? How your site is designed? Is your site dynamic or static?

What tools does your SEO Firm employ to perform its keyword research?

How about Wordtracker, WebCEO, or Keyword Elite? What about the basic Overture keyword suggestion tool or the generic Google keyword suggestion tool supplied by Adwords. Do they utilize a combination of the basic tools? What about proprietary keyword analysis methodology? Do they have dedicated tools that have been developed in-house, or by a third party?

Client to Account Manager Ratio

Not many SEO companies like to publicize their client to account manager ratio. This is the ratio representing the number of clients that each account manager handles at any given time. The lower the amount of clients each account manager assists, odds are the better the service and the higher the level of personal attention. We recommend that a search engine optimization account manager supports less than thirty clients at any given time.

Man-Hours Per Month

The number of man hours per month your SEO production department actually dedicates to your business is crucial. It is more than smart to ask for a monthly time allotment estimate before beginning an optimization campaign. What you expect to receive and what is actually delivered should be right in line.

Company Structure and Size

Does your SEO Company consist of a laptop computer with your account manager working out of his basement sitting beside a salivating golden retriever? Is your SEO company a bureaucratic nightmare that forces you to fill out trouble tickets when you need help on the spot?

Your ethical search engine optimization company should be somewhere within the sweet spot of not too small and not too large. You want individual attention, but you would also like to know there is more than one mind, calculating your next business moves.

Management

Does your ethical search engine optimization company have a solid management team? Do they have a management team at all? Are the firms you are considering privately held or publicly traded? Is the owner of the optimization company an absentee landlord or an active member of the SEO community? It is not out of the question to ask for the curriculum vitae or resume of the powers that be, in fact, it makes perfect sense if you are entrusting this company with not only your business but your livelihood. After all, SEO practitioners have no board certification that you can rely upon to check their track record.

Reputation / Importance

Has your SEO Company received multiple complaints via the Better Business Bureau? Check the better business bureau reports and see if there are unresolved complaints. From time to time clients may file complaints, but we believe it is the timely handling of these inquiries which are even more important when considering an optimization company to work with.

Past Results / Company SEO Rankings

Every SEO Company should have detailed reports regarding past client successes. The reports should include specifics as to optimization goals and timelines. Reporting on past clients should also focus within and between multiple industries. You should always be aware of a base point - where a particular client started out prior to the optimization company commencing an SEO campaign. Is the SEO firm itself performing poorly in the search engines? A low Google PageRank (below a 5) may be an indication your SEO firm hasn't been around for as long as one might like.

References / Company Shelf Life

Every SEO company should have solid references across industries and fields in both business to consumer industries as well as business to business arenas. References should stem from not only the past six months, but should originate from years prior to your introduction with the company. If your SEO firm performs quality work, clients should be around for years to sing their praises.

Costs / Pricing Structure / Up front Fees

Costs should be consistent with the service that the company is offering- a la the "Consistent Value Proposition" taught at Yale School of Management. A $49.00 a month campaign run by a credit card company that does not specialize in search engine optimization might not be the optimal choice for an in depth or high level optimization campaign. An SEO company should also only offer costing after they have a clear understanding of your business, goals, and the work involved. Blanketed cost structures can lead to frustration, unrealized expectations, and ultimately failure. Also be concerned if your optimization firm demands a full six month payment up front in order to simply "get started."

The ideal optimization company charges an up front fee and monthly recurring fee which is commensurate with the services that are actually being performed. A high quality optimization firm that works on your site utilizing 30-60 man-hours per month cannot possibly charge a $49.00 every thirty days to perform its services.

Redundancy

A nasty case of the bird flu hits your unsuspecting account manager right where it counts! Does your optimization company have the ability to smoothly transition the current state of your campaign to another qualified optimization expert? Every SEO company should have a system in place where knowledge about existing accounts can be easily disseminated from one individual to the next. If there does happen to be a catastrophe regarding your account manager, you should feel comfortable that your business continues to prosper regardless of the circumstances.

Quality Control

Every SEO company should have someone overseeing your account manager to ensure that every last "i" is dotted and every last "t" is crossed. Your account manager should be responsible for the success of your campaign, but an extra set of eyes can occasionally be needed to add one more factor weighing in on your side of success.

Promises / Results Timeline

We've heard SEO companies promise first page listings in Google for competitive phrases within 48-Hours. If your SEO sales representative is overzealous and unrealistic, it should be a sign that this is most likely a company to steer away from. Gaining search engine listings can be a hard fought, time intensive battle that comes from both diligent work and intelligent planning.

Production Staff Quality

Production staff should be divided between account managers and specialized production technicians. Account managers are the hub of an optimization campaign direction and implementation. Account managers should be able to perform all of the actual coding, linking, and content construction for each client. As an optimization campaign progresses and increases in complexity, they should be able to call upon their support staff or production department to complete specialized work orders for each client. The more specialized each member of the production department, the more efficient they will be at completing their work (thank Henry Ford for this).

Location / Proximity

When you call your account manager or SEO company do you listen to a curious two beeps before being connected to an individual working without air conditioning overseas? Not a good sign.  It is imperative that you hire a search engine placement firm whose sales force works in tandem with its production department. There should be no disparity between what you were sold and what was actually delivered. The SEO guru working on your account should be able to understand your business, industry, and company goals quickly, without any overseas static jamming up communications.

Brian Ortiz is the CEO of [http://www.seomatrix.com/]SEOMatrix: Ethical Search Engine Optimization. He has been specializing in search engine marketing and most notably conversion analysis for both national and international clients for over five years. SEOMatrix is a Connecticut search engine optimization company. To receive a free optimization or conversion rate analysis for your website sign up for our [http://www.seomatrix.com/forms/seo-request.php]matrix report.

Article Source: [http://EzineArticles.com

Questions to Ask Your Potential Search Engine Optimization Company - Part 2

By Scott Buresh

Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics.  That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines (leaving your website worse off than when your campaign started). Optimize Your Site Here!

However, many people researching search engine optimization companies are unaware that potential penalization is even an issue - they are primarily interested in the results that the search engine optimization company can achieve.  This installment of the three-part series will focus on questions to determine the competence of any search engine optimization company that you are considering.  To find out whether any particular company is worthy of your trust in terms of results, consider asking the following:

"Do you require that I make changes to my website content?"

Any search engine optimization companies that answer "no" to this question are either using shady tactics or are only scratching the surface of true search engine optimization.  Certainly, there are some elements that can be changed on a website that are largely transparent to the user, including title tags, meta tags, and alt tags.  While making changes to these elements can create a boost in rankings, it will not give you the search engine dominance over your competitors that you desire.  Remember, search engines are interested in matching content (what appears on your web pages) with search queries (the phrases that people are typing into search engines). 

The problem with a search engine optimization company only manipulating the largely unseen elements is that search engines recognize that these elements are determined by the owner of the website and may not actually reflect the real content that appears on the pages.  In order to perform well across the most popular engines, you must make certain that your search engine optimization company accurately addresses popular search queries within your pages. And this almost always requires changes to your content.

"Will you be adding additional pages to my website?"

If a search engine optimization company answers "no" to this question but answers "yes" to the question above, it likely means that it will be employing what I call the "shoehorn" approach to optimization.  This means that the firm will try to shoehorn keyphrases into existing pages on your website, rather than expanding your website to include new content.

The trouble with this approach is that your existing pages are unlikely to directly address the search query.  When search engine optimization companies shoehorn in keyphrases, they may achieve high rankings for you, but you probably won't have many long-term visitors.  For example, assume that your company makes widgets and you have an "about us" page on your site that gives a brief history of your company, as well as contact information and driving directions.  If your search engine optimization company optimizes this page for "custom widget pricing," and you subsequently achieve high rankings for the phrase, it does not necessarily mean that you will see much benefit.  One can deduce from the query that people are looking for actual pricing information, not information on where your company is located or when it was founded.  Another web page that directly addresses their search query is just a click of the back button away. href="http://e7f0bbxiqfscdp9jsdwhukr211.hop.clickbank.net/" target="_top"> Optimize Your Site Here!

Adding new, informational pages to your website is a standard approach for the inclusion of quality search engine optimization phrases.  Think of it this way - your search engine optimization company should not be thinking, "Where can we shoehorn this phrase in?"  Search engine optimization companies should instead always be thinking, "How can we best address this query with a new page?"  The difference in results can be dramatic. 

"What will you be doing besides working on my site directly?"

If a prospective search engine optimization company tells you that it will only be making changes to your site itself, this means that it will not be spending any time working on your site's link popularity.  Link popularity plays a tremendous role in determining rankings in every major search engine.  Simply put, sites that have a good number of quality and relevant incoming links are held in a higher regard than sites that do not.  This is because a link from another site is considered a "vote" for your site - but all votes are not equal. 

Quality search engine optimization companies will spend a great deal of time looking for industry-specific directories and portals where a link to your site can be added.  They will also review all of your existing incoming links and make certain that the website owner has configured them in such a way as to give your site the highest chance for high search engine rankings.

"Will you be adding additional pages and targeting additional keyphrases over time?"

This is a very important question.  Even search engine optimization companies that have a reputation for providing quality initial results can fall short on this, but it is one of the most important aspects involved in improving your optimization results over time.  href="http://e7f0bbxiqfscdp9jsdwhukr211.hop.clickbank.net/" target="_top"> Optimize Your Site Here!

When your campaign is kicked off, your search engine optimization company will target an initial list of phrases. Although good search engine optimization companies will rely on readily available software to determine which phrases are being searched on most often, and common sense to determine which of those phrases will bring buyers and not "tire-kickers," it is in all honesty an educated guess.

Forward-looking search engine optimization companies treat the initial keyphrases as the "testing" phase of the campaign.  They track these individual phrases and find which ones are working (bringing in the people that actually buy something or take the point of action on your site that leads to a sale).  Armed with this knowledge, such search engine optimization companies will regularly expand your campaign to include phrases similar to the ones that are working the best.  Without such expansions based on real data, you are merely relying on the best educated guesses from the initial campaign, and not the hard data that comes from true metrics as the campaign progresses.
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"Can you give me references and case studies?"

This one seems obvious, but there are search engine optimization companies out there who claim that their clients all wish to remain anonymous, so that it is impossible to provide any specifics.  This is usually a smokescreen designed to defer proof of concept.  Certainly, there are businesses that hire a search engine optimization company that wish to keep it a secret, but these are generally in the minority.  Forward-thinking companies generally enjoy showing off their success stories, so you should insist on seeing some real (not anonymous) case studies and talking with some references.  http://e7f0bbxiqfscdp9jsdwhukr211.hop.clickbank.net/

When dealing with references, find out how long they have been working with the search engine optimization company.  If all references are less than a year old, it may mean that the company has been unable to demonstrate value over the long term, which is certainly something to consider. After all, long-term value is what you should be trying to achieve from a search engine optimization company, and search engine optimization is not a one-time endeavor.  href="http://e7f0bbxiqfscdp9jsdwhukr211.hop.clickbank.net/" target="_top"> Optimize Your Site Here!

Armed with these questions, you should be able to determine whether a certain search engine optimization company is worthy of both your time and your marketing money, or whether you instead will wind up with empty pockets and a useless site. Remember, high rankings don't always mean good leads, and great keyphrases are not helpful unless they are used properly on your site.

In the third and final part of this series, I will discuss the assurances that search engine optimization companies
offer - or fail to offer - from guarantees to exclusivity agreements.



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About the Author

Scott Buresh is the CEO of Medium Blue, a [http://www.mediumblue.com]search engine optimization company.  Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, Lockergnome, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide.  Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld, serves local and national clients, including Boston Scientific, Cirronet, and DS Waters. Visit MediumBlue.com to request a [http://www.mediumblue.com/seo-guarantee.html]custom SEO guarantee based on your goals and your data.

Article Source: [http://EzineArticles.com

Search Engine Optimization Seo Tips Tricks Methods Techniques Internet Marketing Consultant Services

By Prabhat Kumar

What is Online Marketing, Internet Marketing?

Today every one wants to maximize their profit by getting leads and traffic for their business. There are number of advertisement ways to make your business products and services famous among the peoples such as Advertisement on TV, News paper, Radios, Magazines and Banner, Road shows etc but how one can get quality leads for their business.

It can be possible though online marketing or internet marketing which has become a major source for advertisement. But how one can get the valuable traffic leads for their business though search engine marketing. There are many internet marketing consultant internet marketing services and solution provider.


How online marketing works or what is Search Engine Optimization (SEO)

For a better advertisement, first you should have a well designed web site as per the search engine guidelines and rules. Website should be content rich. It means there should be some valuable information for what a used click your site. You should provide the right solutions and services for user query and requirements. Second your site should be promoted by doing search engine optimization work such as Directory submission, Articles submission, RSS Feed Submission, Blogs creation, Link exchanges, Press Releases and by giving comments on the sites. These all are called off page site promotion techniques.

Apart it there are some on page optimization techniques like content rich, keyword density, inter linking, meta tagging, and page size. There are lots of rel=nofollow [http://searchengineoptimizationtricks.blogspot.com/]SEO tips techniques and methods, website promotion services, website promotion consultants.


How you get the traffic or lead for your business

When your site gets well ranked in Search engines than the chances of your website hit will be more and you will start to get leads from your website. Let's understand it by an example that how it works. If a person comes at search engines and search for "Software Solution". He would get 10 results on first page. It is sure that he would click one of the available links on that page in Google, Yahoo, MSN or any search engines.

In this way you will get business. But your site should be on first page and should show search information effectively so that used can get desired result. Now it depend upon you how you convert this query in profit generating lead. There are many Seo tips, Seo Tricks and Techniques available which are very effective in Search Engine Optimization.


Major Searched Engines and web site promotion services

Google is mostly searched by peoples in these days after that MSN and Yahoo comes. To get the top ranking you should hire web site promotion services providers, online business marketing services, online web site promotion, search engine optimization services solutions and website promotion services etc than you would be able to get traffic for your website There are some very important online rel=nofollow [http://searchengineoptimizationtricks.blogspot.com/]search engine optimization tricks and techniques that will bring your site among top 10 rankings.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Seo-Tips-Tricks-Methods-Techniques-Internet-Marketing-Consultant-Services&id=568917] Search Engine Optimization Seo Tips Tricks Methods Techniques Internet Marketing Consultant Services

Free Search Engine Optimization Tips - Why Your Website Needs Backlinks and How to Get Them

By Keith Garrow

There are many aspects to search engine optimization and much discussion about the merits of different approaches, but there is little disagreement about the importance of getting links to your site.

It is generally accepted that when a search engine is asked to search for something, it first of all sifts through its vast database of known websites to find which ones are relevant to the term entered, and then presents all the results in order of importance.

It is how a search engine judges importance that leads us to the subject of links. Google is a search engine that values good websites, and by good I mean quality ones full of useful information and advice. The Google guys want to see a web full of sites that offer things people want.

So they make the understandable assumption that if a site is a good one, other websites will link to it to improve their own visitors' experience. A site with lots of links going to it from other sites will therefore be taken to be one of some authority in its chosen area.

Important sites in the eyes of Google are those with lots of links pointing to them from other sites, so these are the ones that the search engine will put at the top of its results pages. We all want our sties to be at the top of the search results because that is the way to get lots of free website traffic. For your site to be up there where everyone will click on it, you therefore need to get lots of links pointing to it.

An important detail when it comes to links is that all links are not equal in the eyes of Google. A link from a site that Google considers to be an authority is worth much more than a link from a site it considers to be unimportant. Similarly, links from sites with a similar theme to your own are worth more than links from ones completely unrelated.

There are many ways to get links to your site, one of the most common ones being link exchange. This is the process of contacting other webmasters who have similar sites to your own, adding a link to their website and asking them if they would be prepared to link back to yours. This is a mutually beneficial arrangement which lots of webmasters are happy to participate in.

You need to organise your links carefully to ensure that you get the most benefit from them. 'Pagerank' is Google's rough measure of a page's importance and you can check the pagerank of any web page by downloading Google's toolbar and using the pagerank function on that. In the same way the links to your site increase your site's importance (or pagerank) links going out from your site will 'leak' a little bit of pagerank too, so you need to manage this carefully.

The best way is to organise all your outgoing links into new directory pages, so that you do not lose any pagerank from your existing and main web pages by putting any links there.

Set up a main link directory page with different categories on it, then have sub pages within this which contain the actual outgoing links for each different category of website. When you are arranging for other webmasters to link to your site, the links should be directed to a variety of pages, but mainly your home page.

This process can take a lot of time, but it can bear magnificent fruit. There are also various tools available that can help you speed up and manage this process.

Check out the author's website for recommendations for the most effective link building [http://www.keithgarrow.com/how-does-search-engine-optimization-work.html ]SEO Tools. Keith Garrow is an artist who set up his first website to promote his paintings and learned by experience how to create a site that now achieves top rankings on Google for all his main search terms. His website provides a detailed guide to search engine optimization, as well as advice on [http://www.keithgarrow.com/review-web-host.html]web hosts and how to create a website.

Article Source: [http://EzineArticles.com/?Free-Search-Engine-Optimization-Tips---Why-Your-Website-Needs-Backlinks-and-How-to-Get-Them&id=2396388] Free Search Engine Optimization Tips - Why Your Website Needs Backlinks and How to Get Them

Search Engine Optimization Tips

By Daniel F O'Connor

How is your website optimized? Is it set up to be spidered by the search engines, or have you been letting things slide recently?

I'm forever looking at websites and grumbling to myself about how much better they could be. Always looking at things like title tags and wondering why the webmaster couldn't be bothered to do just a bit more to make it more attractive to the search engines.

But that's the way it goes, isn't it? Before I point out the proverbial HTML splinter in Website X's eye, maybe I should first get the beam out of my site's eye. It's always difficult to be objective about things we're close to.

I'm going to give you a couple of really easy tips to help the SEO (search engine optimization) of your website.

SEO is what will help your site get good rankings when people go looking for things on Google, Yahoo and the rest. It could make the difference between someone skipping right over your site (or even not seeing it, because they don't go down the list far enough to reach you), and getting a click through to your site.

1. Give your website pages titles the search engine 'spiders' can understand

I'm as guilty of this as anyone. Which do you think a search engine will rate more highly when it's performing a search for the phrase 'marketing newsletter':

A) websiteX.com/marnews.html

or

B) websiteY.com/marketing-newsletter.html?

I know, I know, how obvious does that sound? But it's something I didn't get around to changing on my site until recently. It'll be a bit time consuming and boring changing however many page titles you have, but do this for your website, too. It's worth it.

2. Think about Metatags

Metatags are not the be-all and end-all of SEO, but are still important enough to spend time on. One of the many jobs they do is to tell search engines how to show your site when it appears in the results pages.

The 'description' tag helps with this. Take how eBay is displayed in Google's results. The top line is the clickable link. What's beneath that is the title. In eBay's case, it says 'Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on...' Sounds like a good description of the site, right?

Even so, the last bit of eBay's description gets chopped in full flow. You only have around 100 characters to state your case before the Ellipsis of Death cuts you off and I also have been guilty of ignoring that in the past.

My site's description tag used to go on and on (and on) about what I did, what services I offered, desperately trying to stuff in as many keywords as possible. And, inevitably, it got chopped off half-way through my big sales pitch.

Not only was it too long, it was incredibly annoying! I wrote it to focus on the word 'copywriter' and get noticed by the search engines, but overdid the persistence factor! Check out my website - link below - to see how I've written it now.

This is the HTML you need to to write your description tag. Don't forget to add '' brackets around everything:

META NAME="DESCRIPTION" CONTENT="Your content goes in here."

Happy SEO-ing.

Daniel O'Connor is a top freelance marketing copywriter in the UK.
See his satisfaction-guaranteed website's [http://www.daniboy.com/aboutdaniboy.html]copywriter profile

He's worked for some of the biggest companies in the world -- including NTT and Mitsubishi Electric, not to mention the 1998 Olympic Winter Games -- as well as some of the smallest.

And he can do a job for you, too.

Daniel is supremely qualified at explaining complicated things in a simple way. There's nothing you can throw at him that he won't have dealt with before.

Because it's all about one thing: the words. The right words for you and your business.

Blog articles. SEO for websites. Direct marketing. White papers. Flyer advertising. You want words? Get in touch right now, because Daniel O'Connor has what you need.

Want to try out his writing before getting in touch? Check out his [http://www.daniboy.com/ezinesignup.html]free business ezine

See this article in its original context and many others by going to the Articles section of Daniboy's website.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips&id=1387587] Search Engine Optimization Tips

Search Engine Optimization Tips For Your Blog

By MJ Schrader

No longer is Search Engine Optimization (SEO) limited to websites. This process of improving both quantity and quality of traffic is also available for your blog. It produces a natural or organic flow of search engine results and helps your blog move up in ranking. Here are some things that will help improve your SEO.

What blog format are you using?

While there are other blog platforms, WordPress is very friendly for SEO. Search Engines do not like other blog platforms as much. This means that for your blog posts to get the best chance with Search Engines you want WordPress.

Are you using keywords?

Use a Keywords Tool to find terms related to your niche. You might be surprised to learn some of the terms people are looking for in your niche. It may not be terms you expected, plus you may find alternative ideas. After you find a keyword or two that works, be sure to use the keyword a few times in a post, while being careful not to overdo it.

Do you have back links?

Links and back links are great for SEO. You can ask other blogs and websites to link back to your blog; however, getting these links is not always easy. You can offer to exchange links which could give them incentive.

The best way to get more links is by commenting on other blogs related to your subject and include your blog link. Make quality comments which will help bring traffic to your blog. You can also make comments on forums and add a link to your site.

Is your content useful?

Blog readers expect regular content and useful related content, the search services like the same type content as well. Your blogs will get better ratings for recent content. Content also gives your readers reasons to visit your blog. Quality content will give readers more reason to post a link to your site.

Are you updating regularly?

Search engines like fresh content. Make certain to add quality posts that use the keywords related to your blog. This gives the engines a reason to help your ratings. They like blogs that update frequently and regularly.

When should you start?

Blogging with WordPress is simple to use. It is search engine friendly and search engines like it, so they are very willing to add your posts to searches. When you use keywords, search engines will recommend your posts to people who are searching for those terms. All of this means more visitors to your site. If you are selling something, more traffic means more potential buyers, so the sooner you get started the better.

Are you wondering how to get started online? Or need a little how to help?

You can find friendly, easy step by step guides and videos here.

MJ Schrader has a goal of "making your inner rockstar shine in your online business and life" which is reflected in her amiable and instructional forms.

Make your inner rockstar shine and visit http://RockstarGuideBooks.com today.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips-For-Your-Blog&id=4017582] Search Engine Optimization Tips For Your Blog

Free Traffic Using Basic Search Engine Optimization Tips

By Varun Pratap

Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers.

They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words. If you just take out some time and notice 80% of time sites are not properly optimized.

You see, a properly optimized website, is like a magnet to search engines and attracts Website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site was properly optimized, your site shows up in the first few positions of the search results and gets the click-thru from the searcher.

Your Basic SEO(Search Engine Optimization) works on these parameters. If you get just some of them right, You'll be able to rank far better than Sites which are not using these parameters.



Keyword Density (How many times you should repeat your keywords on your pages)

Keyword Prominence (Where you should place your keywords on your pages)

Link Density

Link Prominence

Using h1 and h2 tags AND what they are

Using meta keywords AND what they are

The number of internal links on web page

The number of external links on web page

The age of website

Now You can use Free Tool like rel=nofollow http://www.goodkeywords.com to analyze all of these parameters.

The main question is how to analyze. You know, In personal Development There is something Called Modeling. In which You model yourself from the Successful Person.

This is exactly what you need to do with Good Keywords. Use it to Analyzer your competition.

Check out the top 5 sites in Google for your keyword.
Open Good Keywords WebPage Explorer.
Input the URL for your competition
Here you'll be able to see Different Views on that Webpage i.e. Text, HTML code, Keywords used etc.

Well this is exactly what you need. Now With other tools in Good Keywords you can check the site's Link popularity. Try it, it's one of the best tools around.

Anyways lets start the process of SEO-ing Your Webpage

Put your main keyword, and secondary keywords in your Keywords Meta tag. No more than 7-8 keywords should be placed.
Put your Description loaded with secondary keyword and Main keywords in Description Meta Tag.
Put a Good descriptive Benefit with Keywords in your Title Tag.
You can use any Keyword density your article/text allows you to.

Link to one of the good Site related to that article with your keywords in it.
Search for Link partners. Use your Main and Secondary keywords in Incoming Links.

Link back to your home page with main keyword.
I hope You'll keep these simple tips in mind and Enjoy Free Traffic.

Free Report : Simple Step By Step method to Create Profitable Websites and Blog at http://www.imbasics.com

Article Source: [http://EzineArticles.com/?Free-Traffic-Using-Basic-Search-Engine-Optimization-Tips&id=366855] Free Traffic Using Basic Search Engine Optimization Tips

Search Engine Optimization Tips and Tricks

By Junaid Ashraf Mianoor

Search Engine Optimization, popularly known as SEO these days, is the process of improving your website so that it achieves a higher ranking in a search engine search result. It is one of the most practical and effective marketing strategies now. Knowing the tips and tricks of this aspect of internet technology can help you and your business succeed. The following are some useful tips.

Place navigational links in all web pages. You should allow a search engine to locate all your pages. Search engines look for html link tags. Therefore you should refrain from placing flash or JavaScript navigation links or images on your site.

Provide relevant content. Put as many appropriate and relevant contents as you can in order to have a higher chance at ranking better. People who search for products on a website do price comparisons and research first. So therefore you should include features and contents that will attract the searcher. Once the searcher is impressed, he/she will stick to your website and eventually buy your product.

Place keywords in your text. To improve your web site, you should employ keywords that are related to your field in all your text contents. This will enable search engine spiders to detect them thus giving your website a good chance at ranking higher. However you must not place excessive keywords. Doing so will just be a waste. What's important therefore is consistency and balance in using keywords.

Employ related words and phrases in Meta tags, titles, and headers. This will result in an extensive and consistent range of keywords in your website. More than any other aspect in your website, search engines give a lot of weight on page titles, text, and header meta tags.

Maintain a consistent order or sequence of your keywords. Shifting to another order or sequence of a term or phrase may affect the consistency and balance of your website and may lower your rank in a search engine.

Employ keywords in your file names. Always remember that this is a vital key also in achieving a higher rank in the search results. Use underscore between keywords. This will have a better chance of being detected by search engines. The keywords should best describe the contents of your webpage.

Use keywords in your links. In placing links in your website, use keywords that best describe the webpage link. This will enable the advanced search engines to detect the content of the link.

Submit your website to relevant and widely used sources. Yahoo.com, Zeal.com, and DMOZ.org are some of the most popular manually edited internet directories and are frequently used by widely known search engines such as AltaVista, LookSmart, Google, and Yahoo. Remember also to follow the submission rules of these internet directories to avoid being rejected.

Search engine optimization is the new trend in sales and marketing these days. Following the tricks and tips mentioned will make your website a top business or product site. Gone are the days when we had to spend big amounts on marketing and promoting our products.

Junaid Ashraf is a [http://www.junaid.biz/]SEO Specialist and [http://www.freelancewebsitedesigner.info/]Freelance Website Designer who specializes in making search engine optimized websites. Read his seo blog at: http://www.junaid.biz/blog/

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips-and-Tricks&id=1093768] Search Engine Optimization Tips and Tricks

Search Engine Optimization Tips

By David Lambert

For websites, their ranking on the main search engines is one of the most crucially significant factors. Why this is so central is because when websites rank high on the search engines, there is a torrent of targeted web traffic from visitors, totally free, who are looking for information or products.

So, it goes without saying that all those kinds of activity that might hurt a website's chance of achieving a top search engine position must be avoided at all expenses; avoiding those kinds of actions is a very important search engine optimization practise. Here are a number of issues that websites should avoid, at any cost, if they really wish to optimize their rankings with the most important search engines.

Tip #1 Don't Spam

No major search engine indexes websites for too long, if they are found to engage in spamming. What's more, from time to time, search engines refine the way they delineate "search engine spam", so it would be valuable, both as a visitor and a website administrator, to educate yourself and stay updated with the definition of spamming by the major search engines.

Search engines frequently blacklist websites that spam, which means you don't get off by just not getting indexed but you might also knowledgeable get your website blacklisted forever. Just build many pages of good, valuable, non spammy content, apply the basic on-page search engine optimization techniques and you will be safe.

Tip #2 Don't Use Frames

It's a good search engine optimization habit to avoid using frames.Search engine spiders spidering the web do not react well to websites using frames and often miss many of the pages that are listed within the website.

Tip #3 Don't Have Pages Under Construction

Make sure when you submit your URL to the search engines to get indexed, that you do not have pages still under construction. Search engines as a law don't like to index pages that are yet under construction. So, always finish them before you submit your websites for indexing. Also, never use the phrase "Under Construction" on your pages that are incomplete It does not create a good impression.

Tip #4 Never use devious Tricks like hidden Text

Do not use hidden text stuffed with keywords to try and increase your SE rankings. Search engine Optimization has to be natural, don't fill your pages with keywords making them unreadable, the search engines will ban your site in no time.

It may not be apparent to your visitors that you are using invisible text or keyword stuffing, but the search engine spiders will discover it easily. Play safe and fair and at all times, use natural search engine optimization, go by the rules and look for long term success.

These are just a few of the most oft-used suggestions to keep your web pages indexed by the search engines. Though, these rules are not complete. There are others that also matter a lot.

Learn all the other important tips from SeoMadeEasy [http://seomadeeasy.net], the FREE, easy, step-by-step 90 page illustrated SEO guide. Download it NOW at [http://seomadeeasy.net]

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips&id=530731] Search Engine Optimization Tips

Who Else Wants a Serious Internet Business? - If So, You Need Search Engine Optimization Tips!

By Billy Rand

For those of you who want a serious internet business, which will generate predictable income for you and your family, it is essential you consider many different elements of online marketing. One of the most important elements, without a doubt, is search engine optimization or SEO.

So for all you beginners who are in need of a search engine optimization tip or two this article is a must read.

It doesn't matter how good a website you create, how good a product you have or how well your site converts, if you do not have traffic you are dead. Traffic is the life blood of the internet and 80% of an online marketer's attention must be given to this aspect of the internet marketing game.


Short of typing in a website's URL the only way potential customers can find your online business is through search engines responding to keyword queries. A customer seeking information, types a keyword/s into Google's search box. Google then presents a results page with about 10 articles, websites or blogs for you to peruse. You choose one and click on a link which delivers you to their respective URLs.

How did those businesses and articles get on the first page? And most importantly, what makes them so special? Well it is because Google thinks highly of them and Google thinks highly of them because of SEO!

The minute you publish your website to the web and start working on it, Google, Yahoo, Msn and other search engines soon discover it. Google has a bot or spider which crawls the web and eventually your site is located and the spider begins to sift through your web pages. The google algorhythm is programmed to look for certain things on your site and then rate them. Only Google knows for sure how this is done. But what you will know is that Google may or may not give you a ranking.

To not get ranked on Google means a slow miserable death online because you will not be receiving traffic, unless of course you want to pay for it. If you are a novice and know nothing about the Google Adwords game, well good luck, you will be swimming with the sharks.

Never forget that Google's primary purpose is to deliver high quality content in response to keyword queries. If Google quit doing this, Google would cease to exist as we know it because people would abandon them and look elsewhere for their information.

So when Google presents your website on their first page, it is because your content is first page material. Google knows your content is the closest and highest quality match for whatever keyword was typed into it's search box. Plus Google now trusts you and is giving you credibility.

To get ranked by Google you either have to pay for the privilege by using Google Adwords or you can attempt to get ranked for free. The paid method is called Search Engine marketing or SEM and the free method is SEO.

Either way, the nuts and bolts of SEO and SEM is intricately tied to keywords and how to use them to get noticed by search engines.

In SEM or the paid method, You bid on keywords and the highest bidder gets the highest rankings.

In the free method or SEO, you employ keywords strategically on your site and create high quality content to attract Google. The process is technical and beyond the scope of this article but easily learnable. This is the onsite aspect of SEO.

But more importantly you use keywords in SEO to attract other webmasters and get them to link to your site. The more links you have the greater credibility you will have with Google. This is the offsite aspect of SEO.

Getting other webmasters to link to your site can be as easy as asking them to do so and reciprocating in kind. Or as difficult as writing articles in article directories and having your articles picked up by other websites with your link on them. Successful webmasters generally adopt both strategies.

But even offsite SEO requires attention to the issue of keywords as well.

But keep this in mind: if you want to have a serious internet business then you must learn the search engine optimization game. At first it might appear daunting but I assure you if I can learn it anybody can. And with a little time and effort you too can take these search engine optimization tips and begin to prosper!

Billy Rand is a businessman and an author. His latest website which is dedicated to helping others avoid the dead ends and scams that beset his earliest attempts at internet marketing, can be found at http://www.seriousinternetbusinesssecrets.com/search-engine-optimization-tip/

Article Source: [http://EzineArticles.com/?Who-Else-Wants-a-Serious-Internet-Business?---If-So,-You-Need-Search-Engine-Optimization-Tips!&id=3671209] Who Else Wants a Serious Internet Business? - If So, You Need Search Engine Optimization Tips!

The Most Basic SEO - Search Engine Optimization Tips

ByRama Krishna

A million other methods for optimizing a web page have tried to replace SEO, but the fact is that it continues to hold the top spot in ensuring the success of a webpage. If you are new to it, then the whole concept might seem alien to you. What is SEO? So let us take it from the start.


Google and SEO

Google has redefined the way information is looked about on the internet. While most search engines used the Meta tags on a page to search it, google started to use a series of complex algorithms which scanned the content on the page and ranked it according to its relevance.


Since most of the world uses google, success on the internet came to be determined by the success of the webpage on google. So SEO came into being.

SEO

SEO or Search engine Optimization is a set of techniques which will optimize your website enabling the spiders to scan it in a better way and highlight your most relevant keywords to them. This will ensure a better page rank in google.

SEO (Search Engine Optimization) Tips

The fact is that SEO is a constant on going process and no matter of tips will prepare you for it. But there are some facts which you cannot afford to overlook


Effective keyword research: Quality keywords are your first rung to the ladder on the top. You need to have those keywords on your page that people are looking for.


Search engine Friendliness : The next most important thing is optimizing your website for search engines. The website needs to be simple and well organized so that the search engines can scan it easily.


Site Architecture: Another important aspect of SEO called internal link structure building.


Navigation: Apart from making the website easier to navigate through for humans, it will also make it easier for spiders.


Link Popularity : Another important aspect , the more the quality back links acquired, higher the Google Page Rank and higher search engine rankings.


Content : Last but not the least and extremely important aspect . Good and Quality content easily attracts both Search engines and Visitors.


For more info visit : [http://www.usawebsolutions.com]SEO (Search Engine Optimization) Tips

Article Source: [http://EzineArticles.com/?The-Most-Basic-SEO---Search-Engine-Optimization-Tips&id=841876] The Most Basic SEO - Search Engine Optimization Tips

Search Engine Optimization Tips to Boost Your Ranking

By Stephen Ng P

The Internet is filled with tons of Search Engine Optimization Tips. The importance in getting free web traffic through an organic search has caused immense interest on the subject Search Engine Optimization.

Website optimization is an on-going process since the search engine algorithm is subject to changes whenever bad practice SEO professionals are able to abuse it. However at this point in time, on-page and off-page optimization are the crux in getting a website ranked well with the search engines.

* Search Engine Optimization Tip - On-page Factors

These are criteria that are incorporated in the content of a web page. Web page optimization starts here and since it is subjected to human manipulation, off-page factors are deemed more important. However, that is not to say that on-page factors are not important at all. If you were to compare a web page that is not optimized at all as compared to another that has been optimized, the answer will be obvious!

On-page can be further separated into visible and those that are non-visible to an online visitor. The recent buzz on the Internet is that visible on-page factors are more important as compare to the latter since website is build for human consumption.

What a human visitor can't see is deemed to be useless and might be subjected to search engine manipulation. Non-visible on-page factors are meta-tags, which are good breeding ground for Spam is getting less vote of confident from the search engines.

* Search Engine Optimization Tip - Off-page Factors

Off-page factors are back links and more back links! The idea might sound simple to you but the actual process of acquiring those links is a tedious and time-consuming process. With this problem on hand, many software have started to appear on the Internet to address this tedious process, which I am skeptical. However that does not stop my search for such powerful software.

The rate of acquiring these back links is important as well. Search engine is careful with website that acquire tons of back links over night and deem this action as link Spam. Therefore it is a good practice to implement a link strategy to obtain those precious back links at a steady and constant rate.

Back link is important since each and every back link is a vote of confidence on your website. Equally important is the source of that back link. If your site is on dog shampoo, a back link from a site that is selling watches will be deem of less important by the search engine.

Finally if the back links are from like minded nature of business, the more the merrier! The subject of link management is delicate subject and it might be a good idea if you could read a book on it.

Stephen Ng blogs about how to [http://www.makemoneymall.com]make money easy online and make money tips. Using a combination of AdSense and Affiliate Programs, money making opportunities and ideas is limited ONLY by your creativity. Affiliate marketing is your best online business.

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips-to-Boost-Your-Ranking&id=2570739] Search Engine Optimization Tips to Boost Your Ranking

7 Free Search Engine Optimization Tips

By Jed C. Jones Ph.D.

Search engine optimization (SEO) can be defined simply as the art and science of getting your website to come up at a higher ranking on search engines than do most or all other sites that have similar content and a similar target audience.

With the billions of web pages and hundreds of millions of web sites live on the Internet today - and more going live every day - if you want your site to be found it is going to take more than luck. It is going to take a solid SEO campaign.

Some people who dabble in search engine optimization believe that they can never really crack the SEO code. "After all, isn't it true that Google and other major search engines do not share their indexing algorithms (i.e., secret formulas for how they rank websites)?," you may have heard people ask.

Of course, there are always rumors floating around on blogs about what little tricks you can do to catapult your site to the top of the rankings in a flash. But, think about it: if it were that easy, those tricks would soon stop working since everybody else would be trying them, too. And, at the end of the day, there are only 10 spots on the first page of any major search engine site.

In reality, cracking the SEO code is not a matter of following fads and trends. And, it is definitely not a matter of tricking search engines into ranking your site well. Rather, good search engine optimization is about understanding how search engine sites "think" and then faithfully following a set of consistent best practices to get you where you need to be.

If you are looking for free search engine optimization tips, here they are:

1. Start with the end in mind:

You need to start any SEO campaign needs by first figuring out which keywords for which you will be targeting and optimizing your site. Proper keyword selection is a must. You need to find keywords that are relevant, experience a high number of daily searches, and yet have few other sites competing for those keywords. Yes, there are still good keywords left in your niche or industry, no matter what anyone else says.

2. Provide quality, useful content and refresh it often:

Search engines love to serve up the right content to the right people at the right time. If you provide good, relevant content and refresh it often, search engines will love you - guaranteed.

3. Leverage meta tags:

Most people in the industry say meta tags - those invisible bits of text on your site that only search engines read - are dead. I say that's not entirely true. Every little bit helps.

4. Keyword-optimize your content:

Make sure that every page of your site is well-optimized. Choose one or two keywords per page of your site and make each page all about those keywords. But, avoid "stuffing" your site with too many keywords.

5. Build a tool or widget that people find truly valuable:

This is similar to #2 above. Create a useful, unique online calculator, game, dictionary - whatever. Make it interactive. If it's good, people will link to it and use it often.

6. Get backlinks to your site:

Speaking of links: SEO is all about backlinks. The more high-PageRank, quality, relevant and popular sites that link to your site, the better your site will do in the rankings.

7. Measure, measure, measure:

Good SEO is all about being able to measure how you are doing, week to week and month to month. Install a good analytics package to track visits to your site. Check your rankings at least once per month and note if you are improving and where.

Following these tips consistently and properly will push your site up the rankings for the keywords you have chosen to target. Remember, every thousand-mile journey starts with a first step. Learn these free search engine optimization tips, practice them, and get on your way to higher rankings.

For more free SEO tips, visit: [http://www.jcjinteractive.com/blog/]http://www.jcjinteractive.com/blog/.

Article Source: [http://EzineArticles.com/?7-Free-Search-Engine-Optimization-Tips&id=3894127] 7 Free Search Engine Optimization Tips

Search Engine Optimization Tips Are Quite Helpful For Everyone

By Steve Waganer

A website is a source of knowledge for online visitors and if the site is not properly promoted, then the aim of the online site would go in vain. It is obvious that you have entered the market to earn newer business opportunities. In order to take your site to the top of search engine ranking pages, search engine optimization tips and even search engine optimization firm will prove to be beneficial for you.

It is, in fact, the right pathway to guide the professionals for improving their performance levels. Search engine optimization tips will enable the professionals to avoid some mistakes that may hamper their efficiency. After all, what matters in the business world is the performance level.

Search engine optimization will tell you about various aspects of this field and different dos and don'ts of search engine optimization. After all, you have come up to earn rewards and not suffer losses. Search engine optimization tips will also inform you about various methods that can be applied to increase the number of traffic that may turn into customers, if your website provides the necessary information.

With the help of these guidelines, you will be able to give a perfect shape and growth level to your online business. Well, it is the matter of your business and you would definitely take every care to expand it. The most important thing for online business site is to be a part of popular search engines. And if you are popular, you will get to have more and more business opportunities.

If you go by search engine optimization tips, then first thing that you have to take care is the fact that title tag have to appear on the top of webpage and that too within HTML head tag. This will help the visitor to know that what the page is about. With this, visitor will be able to know that are they searching on the correct web page or not.

Another thing that search engine optimization tips tends to inform is that you have to be extra cautious about the content that have to be placed on the web pages. The content has to be informative and descriptive, so that online visitor will be able to understand about the products and services that you are offering.

Search engine optimization is an important source of knowledge for those who are beginners in the field of search engine optimization. It will not only tell them ways to improve their efficiency, but will also prepare a strong base for a bright career ahead. It will also tell them the nuances of SEO that will give them a deep insight into what search engine optimization is.

Search engine optimization tips will tell you about pay per click campaign and how to manage it. Pay per click management is nothing but a way to keep a track of number of visitors that are coming to your website. A certain amount is being bid for the keyword and if the visitor comes to your site in search for that keyword, then that decided amount is deducted from site owner's account.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing,Affordable search engine marketing. To get the [http://www.cometsearchenginemarketing.com/search_engine_optimization.html]Search Engine Optimization Tips for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

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Search Engine Optimization Tips - Get The Best Results

By Steve Waganer

Have you spend a large amount of your hard earned money on making your site easily available and not getting desired results? Hang-on and take the help of search engine optimization tips to know where your search engine optimization strategy was lacking. Search engine optimization tips can give you the maximum return of your money by providing your website a high rank on search engine listing.

It is always better to have a through look at search engine marketing tips as that can really give prolific results. Companies or individuals that are not well versed with the basic knowledge of hiring a search engine optimization should do a little market research to find out the best option. If you are new to this then you must discuss every aspect with a specialist of this field.

Search engine marketing tips given by him can be very beneficial to discuss charges and services with selected firm. So having some knowledge this field is must to avoid getting trapped by frauds.

In order to take your website at the top of search engine listing you must check out the available types of search engine optimization services. It is always a better thing to make a wise decision as various firms are offering various facilities and services. It is advisable to have search engine marketing tips on which service has maximum effectiveness.

By this way, you will be able to get familiar with latest trends in search engine optimization. If you have decided over having the facility of pay per click then definitely you have made a wise decision, as it is cost effective. In this service you will have to pay only when someone visits your site.

When a visitor clicks on your URL to open your site that click gets monitored by that hired firm and they then charge accordingly. According to rel=nofollow [http://www.cometsearchenginemarketing.com/search_engine_optimization.html]Search engine optimization tips providers, pay per click is the most cost cutting way to optimize your website on search engines. So it is advisable to keep search engine marketing tips in mind to get a good place in search engine listing.

At last here comes the most important thing that can raise your rank in search engine listing and that is look and feel of your site. Everything is futile if your site is not able to make people visit again. Most of search engine optimization tips providers give stress on improving look and feel of your site as this can enable you to get popularity and good ranking at all search engine.

Once you have hired a firm that will help you in making a good place at search engines but it can be maintained only if visitors get for what they clicked on your website. For maintaining that achieved rank search engine optimizations tips are necessary.

Though optimizing your website is not that difficult as before but it is good to have search engine optimizing tips for a better result. Search engine optimization tips are there just to assist you in very step of your website optimization on search engines.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing New York.To get the Search engine optimization tips for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

Article Source: [http://EzineArticles.com/?Search-Engine-Optimization-Tips---Get-The-Best-Results&id=699976] Search Engine Optimization Tips - Get The Best Results